#420 L'avenir de la télévision
Voici la vidéo de mon brainstorming à Anvers sur l'avenir de la télévision, j'ai aussi écrit un article pour LaTribune sur le sujet. Enfin, les point essentiels de ce speech ci-dessous, en anglais.
Why TV sucks today
-impossible to chose what you are watching except switching channels
-when you want to watch a show, impossible to chose when you watch it in general
-impossible to chose by the popularity of a show, only by what the TV editor decided is important
-have to watch advertising, totally untargeted
-copyright disables sharing
-too far from reality (often fake public, fake content, etc) current TV is wonderland reality
-not targeted
-no archives
-not searchable
-not community driven
What will change with TV and user generated content ?
-there are thousands of very talented people on niches that are unknown by traditional TV: bloggers, artists, etc. The best amateurs will be the authors of News 2.0
-the editor becomes the user by suggesting, filtering and deciding about the news in the show
-the selected show items can also be user generated content
-interactive feedback permanent (voting, chat, etc)
-very low production, sales and distribution costs, entirely web based
-ubiquity with amateur, low cost professional reporters and studios around the World
-content based on self production but also production on editing bits of the existing videos on the most popular networks (Youtube, dailymotion etc)
-mobile
-more reactive (amateurs everywhere, faster than sending reporters)
-can be done from anywhere using skypecasts, video conference etc
How the news will be created ?
-crowd sourcing and filtering
-digg like
-techmemes, search engines etc...
-permanent feedback on everything
-crowd editing
What will be the format ?
-live (Joost, ustream.tv), downloaded (Apple TV)
-no schedule anymore, no 8PM news
-100 000s of "channels"
-long and short versions
-all archived
-fake or reality ?
-community driven & niche: wow, kids, treonauts
-hyperlinking within the videos, getting access to more details etc
Unexpected formats
-live realityTV (Justin.tv)
-the twitter of video blogging
-Google glasses :)
Who will produce ?
-millions of videos available
-thousands of people able to edit & select the best content
-Creative commons sharing & mixing
Revenues ?
-Advertising 2.0: video adsense, word of mouth based
-messages people what & when they want it
-product placement
Current landscape:
Jeff Pulver’guide to TV shows only available on the Internet
Technorati Tags: television, video
