"Don't know what you've got till its gone"

Seth Godin has a very good point and recession is already making lots of cool products or services disappear. And we will miss them. There is one good news though, is that generally we will be less demanding for free products and services that tend to be the only possible option with the web 2.0 disappearing times. Everybody will get used to see cool things disappear and therefore will be thankful to the ones that survive, accepting to pay a small fee to make sure they stay around for a long time.

Entrepreneurs should remain focused on "what is the problem you are trying to solve" (hi, Ben :) and build products that creates enough value for consumers that they will be ready to pay for. In return customers will be a little less demanding as they realize it is not that easy to build and maintain those services.

I really like how Seth described the two responsibilities of the consumers in a new world of empowered consumers:

"It's simple, I think. In a world where consumers have so much power, we now have two responsibilities:

* If you don't like what an organization stands for, work actively to spread the word and force them to change
and
* If you will miss a product, a service, a book, a site or a professional when they close up shop, stand up, speak up and bring them masses of new business."