Davos social software session preparation: your comments welcome !

update Don thinks we should go beyond Social Software

update here are the discussion points I am thinking about:
-what is social software ? (not only myspace or facebook but also flickr etc) should everything be social software ?
-what value does it bring us ? Why is it so popular ?
-what is a friend in social software terms and in real life terms ?
-should you add everybody who wants to friend you ?
-how many friends can you have ?
-do you "own" and can you export your friends from the social software you are using ?
-how can we use it beyond socializing in business, branding and collaborative thinking ?
-is it a good investment of your time ?
-what are the dangers ? consider everything you share on social software is public and can be shared / sold / used by advertisers. Discuss the Facebook beacon controversy.
-where is it going ? How many social software will we join in the future and what will they look like ?

Add a Friend: Accept or Decline

Wednesday 23 January 20:30 - 22:30
Hotel Sunstar Park, Parsenn 1 + 2 + 3
Preparatory discussion: 20:00 - 20:30
Facebook, LinkedIn, Xing and other social networking sites have seen exponential growth in 2007, which is expected to continue in 2008.

How can these community sites be used beyond socializing as a tool for content creation, testing new concepts, and relationship and brand building?

The session will include:
Danah Boyd, Researcher, USA
George F. Colony, Chairman of the Board and Chief Executive Officer, Forrester Research, USA
Gerhard Florin, Executive Vice-President, Publishing, Americas and Europe, Electronic Arts, Switzerland
Mitchell Kapor, President, Kapor Enterprises, USA
Fernando Madeira, Chief Executive Officer, Terra Latin America, Brazil
Donald Tapscott, Chief Executive Officer, New Paradigm Learning Corporation, Canada
Mark Turrell, Co-Founder and Chief Executive Officer, Imaginatik, United Kingdom
Jonathan Zittrain, Professor of Internet Governance and Regulation, Oxford Internet Institute, United Kingdom

Moderated by
Loïc Le Meur, Founder and Chief Executive Officer, Seesmic, USA

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SESSION OBJECTIVE

The objective of this session is to discuss the potential of applying social networking tools in different domains and explore implications for business models.


SESSION FORMAT AND SET-UP

Dinner with 1 discussion leader placed at each table