The future of TV content
Here is the video (sorry about the low sound quality did not have my wireless mike) of my (beta) talk on the future of TV content I gave at meeting of minds in Antverpen, Belgium, and again the bullet points. Comments welcome !
Why TV sucks today
-impossible to chose what you are watching except switching channels
-when you want to watch a show, impossible to chose when you watch it in general
-impossible to chose by the popularity of a show, only by what the TV editor decided is important
-have to watch advertising, totally untargeted
-copyright disables sharing
-too far from reality (often fake public, fake content, etc) current TV is wonderland reality
-not targeted
-no archives
-not searchable
-not community driven
What will change with TV and user generated content ?
-there are thousands of very talented people on niches that are unknown by traditional TV: bloggers, artists, etc. The best amateurs will be the authors of News 2.0
-the editor becomes the user by suggesting, filtering and deciding about the news in the show
-the selected show items can also be user generated content
-interactive feedback permanent (voting, chat, etc)
-very low production, sales and distribution costs, entirely web based
-ubiquity with amateur, low cost professional reporters and studios around the World
-content based on self production but also production on editing bits of the existing videos on the most popular networks (Youtube, dailymotion etc)
-mobile
-more reactive (amateurs everywhere, faster than sending reporters)
-can be done from anywhere using skypecasts, video conference etc
How the news will be created ?
-crowd sourcing and filtering
-digg like
-techmemes, search engines etc...
-permanent feedback on everything
-crowd editing
What will be the format ?
-live (Joost, ustream.tv), downloaded (Apple TV)
-no schedule anymore, no 8PM news
-100 000s of "channels"
-long and short versions
-all archived
-fake or reality ?
-community driven & niche: wow, kids, treonauts
-hyperlinking within the videos, getting access to more details etc
Unexpected formats
-live realityTV (Justin.tv)
-the twitter of video blogging
-Google glasses :)
Who will produce ?
-millions of videos available
-thousands of people able to edit & select the best content
-Creative commons sharing & mixing
Revenues ?
-Advertising 2.0: video adsense, word of mouth based
-messages people what & when they want it
-product placement
Current landscape:
Jeff Pulver’guide to TV shows only available on the Internet
