August 10, 2006

Teens spend 600% more time online than on TV

Posted at 15:52 | | 0 Comments

...and according to McKinsey, the power of television advertising is in decline, by 2010 trafitional advertising will be one-third as effective as it was in 1990: "McKinsey assumes a 15% decrease in buying power driving by cost-per-thousand rate increases; a 23% decline in ads viewed due to switching off; a 9% loss of attention to ads due to increased multitasking and a 37% decrease in message impact due to saturation." via Videopodcasting news.

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