February 02, 2006

Differences between podcasting and radio or TV

I am trying to sum up the main differences between podcasting, radio and TV

1. a podcast has very low production costs
Podcasters just need their PC microphone, or a cheap digital recorder. For video a phone such as the Nokia n70 or n90 are perfect.

2. a podcast can last as long as we want
Mainstream media (MSM) have limited "on-air" time and have to cut most of the interviews. The only limit to podcasts duration is... becoming boring.

3. a podcast has no audience constraints
A podcast can be created to talk to a few friends or niches such as wine, sports not usually covered by MSM.

4. you don't need to listen to a podcast at a given time
No need anymore to be at a given time to listen to your favorite show. You may download and listen to a podcast when you like.

5. a podcast is available anywhere
There are no transmitters and no satellites with limited coverage areas, so podcasters are often surprised as people listen to them from anywhere on the planet. Language is the limit.

6. Content is much more rich and diverse than MSM
Same as blogs, the long tail of podcasts will show both great content and average or niche podcasts but the most important is hundreds of thousands of sources available.

7. Interactivity. The podcaster is a click away.
With text comments if the podcast is blog based or better, with audio comments and unlike TV & radio stars, people can interact and easily reach the podcaster.

8. Transparency
With the comments received, suggestions and criticism reach the podcaster who gets corrected if he says something wrong but also what he says his enhanced by his auditors.

Which other ones do you see ?

so why can't we call podcast WEBRADIO ? .. i think it's easier to understand what happens :-)

Marco Ripanti, February 02, 2006 at 14:18

I like very much the podcasting idea and I think the future is bright for this new form of communication. Loic, you did a very good job in listing most of the dimensions along which podacsting is different / superior to radio and TV. But maybe you missed one: rapidity!!! Uploading and publishing a podcast is very quick.

On the other hand, I think is fair to recognize that on some dimensions podcasting is and will probably continue to be in disadvantage compared to big radios/TVs. More specifically, I see these dimensions of disadvantage:

a) Reach
Radios/TVs are pervasive (almost 100% penetration in developed countries, very high rate of penetration in developing countries), while Internet connection is not as spread as much, especially in developing countries. For instance, in Brasil TV reach 80% of household, while Internet penetration is today ~10-15% and will probably achieve 30-40% only in 10 years time

b) Easy of access
To switch on and look at a TV channel is easier than browsing, finding the right podcast and open it up. Sure, in the future podcasting search services will be available, but I’m not sure a Google of podcasting will be available before 2-3 years.

c) Quality of content
Good TV channels, as BBC, offer very good content, consistently, and in a big display, not in a tiny window. Again, in the future this difference will progressively disappear, but in how many years? I bet not before 3-5 years at least

macaia, February 02, 2006 at 15:10

How about the ability to broadcast cheaply to closed groups - such as all the employees of a company? Particularly useful since not everyone has to listen/watch at the same time and people away sick or on holiday get to catch up too.

Andy

Andy Henderson, February 02, 2006 at 16:03

maybe something interesting here: what is 'real' podcasting
or here, podcasting manifesto.

m-c, February 17, 2006 at 19:04

your comments are very bad .
I

mickael, August 07, 2006 at 15:46

I fuck you .
Wire of whore is who does this blog

micka, August 07, 2006 at 15:48

what is your source?

nestor le boss, August 07, 2006 at 16:40

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Welcome to my blog. Based in San Francisco, I am an entrepreneur and a blogger. I just started my fifth startup, Seesmic, a community driven video social software. Here is what TechCrunch says about it.

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