Shel interviews the French blog-shop La Fraise, a must-read. 36k€ per month in revenues thanks to the blog.

Great interview, Shel, I really advise you to read it. I believe La Fraise is designing the shape e-commerce will look like soon: mostly based on word of mouth. Some numbers from the interview:

-the blog was started at the same time as the shop
-an average post on the blog gets 30 comments from t-shirt aficionados (some posts get hundreds)
-the blog and the shop is 100% of his professional activity
-2 million page views per month and 300 000 unique visitors
-sells around 1650 t-shirts per month at 22€ that is more than 36 000 € per month in revenues with 0 in advertising

Now you really have to translate everything in english, Patrice