How can NetFlix ignore 30 000 loyal customers
Hackingnetflix is a blog with passion around Netflix, it gets 30 000 visits a month and the PR department of Netflix even disagrees to send the blogger their press releases, they are more interested to get into old media.
My take is that companies WILL NOT be able to ignore too long this growing audience of loyal customers that organize unofficially on blogs to talk about them.
Netflix ignores a blogger's request
HackingNetFlix: I think most companies don’t get blogs yet.
Agreed. Most people don't understand the power of word-of-mouth networks. They see that only 1000 people read a blog and write it off.
The funny thing is they don't see how many press people read blogs.
Via The Scobleizer Weblog