Very interesting report from Napsterization.org

Very interesting report from Napsterization.org (Mary) on Henry's survey.

Blogads/Henry Copeland conducted a survey, where 17k people responded. Results are here.

Interesting things: respondents were women at 20%, men at 79%. Henry emailed that the women on average were 10 years older than the men.

Educators were the highest responding industry, at 14%, though computer professionals were the largest job category at 11%. 43% consider themselves opinion makers, 40% democrat, 91% from the US, and self-identified spending online was highest at $0 for every category (from travel to music to consumer electronics) except books, which had 23% of the respondents saying they spend $100-199 per year online. Amazon must be thrilled.

But the most interesting stuff for me is that 54% get their news primarily from the internet, and 55% find blogs "extremely useful," reading an average of 5 blogs per day. Also, they spend 10 hours per week on blog reading. Why? They reported that they do it for news they can't find elsewhere (79%) and for a different perspective (77%).

Wow. That backs up the surveys I did earlier this spring, where people self reported 45 minutes per day on average of online news reading, and said they read blogs primarily for the two reasons in the last paragraph. That demographics was a Craig's readership, with broadband at home. While the data from the Blogads survey is a sample of people who visit Henry Copeland's site, or were directed there by other bloggers, the information he has collected is extremely interesting of this subset of the populace.